Hall of shame

Hundreds of examples of deceptive patterns used by companies around the world.

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Came across this “confirmshaming” dark pattern in the Indigo app when I was booking a flight. That’s when it “present users with opt-out labels that are worded in a derogatory or belittling manner, making users feel bad about choosing not to engage with the offered service”

IndiGo
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NCResq
|
November 11, 2023

TIL: Crazy dark pattern for Google Workspace - it WILL not let me select the cheaper pricing plan when I'm signing up. After some research, I found out you have to signup for the expensive free trial and then search for the option to downgrade to the cheaper pricing plan.

Google
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bozo_eth
|
November 10, 2023

Meta’s new “consent” wall is scam that undermines the European Court of Justice’s ruling of July. This deceptive design pushes the user to “consent” to unrestricted use of their data. That includes intimate data that Meta obtains by tracking the user on other websites and apps.

Meta
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johnnyryan
|
November 10, 2023

@harrybr #darkpatterns I got charged £83.88 after a 7 day trial after clicking this. Wasn't expecting to be charged up front, but missed the PREPAID FOR ONE YEAR caveat

Lawdepot
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domparker
|
November 3, 2023

Microsoft has started showing a fullscreen pop-up for Call of Duty: Modern Warfare III when you boot up an Xbox today

Microsoft
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tomwarren
|
November 2, 2023

Eric July lists the prices to his "Mack Club", but makes the "monthly" recurring label the same color as the background of the site, tricking users into entering a monthly subscription without realizing it.

Mack Club
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dickmasterson
|
November 1, 2023

Orders without tips included ahead of time look less lucrative to drivers, meaning you might be waiting longer.

Doordash
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Jennifer Pattison Tuohy
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November 1, 2023

@darkpatterns Classic dark pattern from @movehub

MoveHub
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daviddobrinskiy
|
October 30, 2023

Mystery over @IndiGo 's clever seat-purchase ploy unraveled. While the seat selection is not compulsory, following are the ways the airline has tried to benefit from confusing travellers through deliberate omission. I explain below

IndiGo
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jagritichandra
|
October 26, 2023

Deceptive UX practices at @Porkbun during the approval process for an outgoing domain transfer.

Porkbun
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paulNL
|
October 24, 2023

Dark pattern of the day. Samsung sent me a notification to accept the new terms and conditions. The form was designed in a way to trick you to accept all the terms, including optional marketing ones... took me ages to find out how I can change my answers...

Samsung
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mariapage
|
October 23, 2023

Twitter is now slowing down traffic on links to the crowdfunding site Patreon, WhatsApp, and at times, Meta’s Messenger app, a Markup analysis confirms.

Twitter
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Jon Keegan and Dan Phiffer
|
October 16, 2023

Talk about a unwelcome UX dark pattern @samcartapp pulls when you try to unsubscribe & deactivate. Forces you to watch a video to cancel (and not to mention an addition confirmation step after that). Got to reduce churn, but I hate it from a user satisfaction standpoint.

SamCart
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WillPhillips
|
October 13, 2023

Stripe is a great product but also employs a massive dark pattern. It's almost impossible to know how much you pay monthly to use Stripe. There are bunch of reports you can try to download to analyze fees, but as you turn on their additional services (Revenue Recognition, Sigma, etc) it's basically impossible to see a breakdown of what you're paying. If people easily saw what they paid Stripe monthly (spoiler alert, it's a lot), I bet Stripe would have more competitors.

Stripe
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sm
|
October 12, 2023

The ol' one-two mixed opt-in opt-out dark pattern from the fork . com

The Fork
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pgl
|
October 11, 2023

Yesterday, GameStop was sued in a class action alleging that it sneaks shipping & handling charges into customers' carts at checkout. Consumers say they selected "FREE Shipping" but were charged for it anyway. They seek at least $5M in damages.

GameStop
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RobertFreundLaw
|
October 10, 2023

Be extremely cautious/avoid investing in Navi Mutual Funds @navifinance @_sachinbansal They have suddenly made it mandatory to share your contacts and location with them to access your funds at all. Can't even withdraw. Complete breach of trust and privacy. Figuring out where to complain but I'm taking my investments away from them for sure. And they say they need it "for best offers" 🙄

Navi Mutual Funds
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shantanugoel
|
October 9, 2023

How to lose my trust: - mess with the order of plans and break the left -> right' convention and try to get me for the most expensive option - imply I can start for free while the only option is to purchase a plan.

Rotato
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Goroh_co
|
October 8, 2023

Twitter / X is serving users with a new ad format that can't be blocked or reported the ads aren't even actual X posts & aren't connected to any X accounts. they do not disclose that they are ads it appears the ads are connected to clickbait ad networks

Twitter
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Matt Binder
|
October 6, 2023

Here is the full draft decision and commitments. Strongly recommend reading and sharing. I’ve long said U.S. enforcers should mirror this check on market power. It’s 30 pages clearly explaining G’s surveillance and dark patterns and how to fix them

Google
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jason_kint
|
October 5, 2023

My $400 baby monitor has locked previously free features behind a monthly subscription. The app used to send push notifications when the baby woke up. Now I have to pay $10 per month for that privilege

Miku Inc.
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darkpatterns
|
October 4, 2023

A leading campaigner against Meta’s data practices said he would fight the proposals “up and down the courts” if the subscription fees were implemented

Meta
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Dan Milmo and Lisa O'Carroll
|
October 3, 2023

This is such a dark pattern by Amazon. They make it look like getting a refund to your original form of payment is not an option. Even though it is an option below but is not treated the same as other options.

Amazon
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mohitify
|
October 1, 2023

so sick and tired of these dark patterns in consent management platform tools. 'Reject All' does not reject all. You have to click on legitimate interests and 'object all'. That this is on the website of a consumer advice centre is just 🙇‍♀️🙇‍♀️🙇‍♀️🙇‍♀️

European Consumer Centre Greece Consent Management Platform
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PrivacyMatters
|
September 30, 2023

It's a dark pattern to force your users, actually, your customers to agree with receiving promotional emails when they buy from you. There's no way to disagree with it except by not buying plane tickets from @AirCanada . I wonder if it's legal in Canada...

Air Canada
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fharper
|
September 28, 2023

TDG offered consumers products at inflated regular prices and then marketed the products at big discounts giving misleading impression that consumers were savings on those products. The Bureau found that TDG advertised urgent, limited time offers to consumers, including using tactics like countdown timers.

Dufresne Group
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Kelly Harris & Jane Huang
|
September 28, 2023

Amazon’s ongoing pattern of illegal conduct blocks competition, allowing it to wield monopoly power to inflate prices, degrade quality, and stifle innovation

Amazon
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darkpatterns
|
September 27, 2023

Guess what the billing period is for this Adobe license, as displayed on this "review your order" screen that appears before you commit? If you guessed "annual", you'd be correct, for some dumb reason. Adobe have really weaponised dark patterns in a truly user-hostile manner.

Adobe
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trawg
|
September 27, 2023

This call to action is utterly disingenuous. It looks like you're being invited to add 2FA for security reasons. It's actually an advertisement for Twitter Blue (or whatever they're calling it these days).

Twitter
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darkpatterns
|
September 27, 2023

@BundleHunt Eh, that's a bit of a sneaky dark pattern 🤔

Bundle Hunt
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iamj7e
|
September 27, 2023

Does your ecom site use fake slashed prices, perpetual discounts, and/or countdown timers that reset? Select Blinds did. Now, they're paying $10M to settle a class action lawsuit filed in California.

Select Blinds
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RobertFreundLaw
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September 27, 2023

Convenience Fee for a membership @peyushbansal @Lenskart_com I would probably buy your membership at 49. Why do you have to switch and bait? I don’t care how sophisticated your app is, after this, you’ll be one of those companies that does scammy shit, for me at least.

Lenskart
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kalibuild
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September 27, 2023

Wow @kayak going hard on the Dark Patterns when I try to disable some push notifications and a magical ghost just pops them back on 👻

Kayak
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JesseSchoberg
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September 26, 2023

IMO push notifications should not have the same copy as system functions. I also had not ordered anything. I saw this and thought someone was trying to call me and then realised it’s just a random notification.

Blinkit
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NCResq
|
September 25, 2023

Dark patterns are another issue. By default, ChatGPT users allow OpenAI to use their data for model training, exposing them to memorization risks. The opt-out interfaces unnecessarily link privacy with reduced functionality, and the more flexible control is hard to find and use.

ChatGPT
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tianshi_li
|
September 25, 2023

Holy moly. This is actual fraud and I found that @Swiggy is doing this even for me! Here's my last order and it adds up to 255.60. But they charge 259? This stinks. It can't be some random error, it seems to be on purpose to add rs. 3 extra. What's going on?

Swiggy
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deepakshenoy
|
September 24, 2023

"Use this activity" is an unusual choice of words, huh. (screenshot from @facebook yesterday)

Facebook
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darkpatterns
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September 23, 2023

@darkpatterns this double-negative is a classic by now, thx @fotor_com

Fotor
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tuexss
|
September 22, 2023

Mastercard knows where you shop, on what day, and how much you spend - and it sells that data widely to third parties like data brokers and advertisers. Our new investigation out today

Mastercard
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R.J. Cross
|
September 20, 2023

Big time dark pattern by @MeetApollo when trying to cancel on their monthly self-serve plan. Cancel Plan button triggers a bot chat in order to cancel and then they don't respond 😑 @darkpatterns

Apollo
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thedbeaudoin
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September 19, 2023

It doesn't get more "sludge" than LearnDesk. Trying to cancel my account for the past 3 years. Now I finally get these instructions with a screen shot. Well, the "delete account" button does not exist on my profile.

LearnDesk
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c_a_gravert
|
September 18, 2023

Twitter not marking ads as ads any more. I was wondering why this craptastic tweet was showing up in my TL. (It was an ad, just not marked as such)

Twitter
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RobertFreundLaw
|
September 17, 2023

Tech giant ‘continued to collect and store a user’s location data’ even if users turned off their location history, according to suit

Google
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Johana Bhuiyan
|
September 15, 2023

TikTok fined €345 million and ordered to become legally compliant within 3 months. “The fine relates to non-private settings, lack of transparency and use of dark patterns.” 🙌

Tiktok
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darkpatterns
|
September 15, 2023

Every year, Adobe sends me an email notifying me that they will increase the price of Creative Cloud from €29,99 to €52,06 per month (+44%!). And every year, I take the same steps to keep my old price: I pretend that I want to cancel my plan, stating it's "too expensive," and in the end, they offer a "special deal" for €29,99 for another full year.

Adobe
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bytebln
|
September 15, 2023

What happens when a genius PM & UX designer work together at Notion? 👇 Backstory, I got $910 credits from Stripe Atlas to try out Notion. Cool, who doesn't like free credits! Finally, I used up all the credits and got charged $90. So I decided the party was over, let's downgrade the plan to free. But for some odd reason, the account is set to yearly, instead of monthly without my consent (Notion manually approves and applies the credit), and once I used up my credits. BOOOOM! My next invoice is set for Feb 2024 for a whopping $2,150.

Notion
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MrNick_Buzz
|
September 15, 2023

The MarkUp has built a tool to see how much Twitter is throttling links to various sites. Conclusion - it’s doing it to all it’s competitors.

Twitter
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Jon Keegan, Dan Phiffer and Joel Eastwood
|
September 15, 2023

"By clicking above, you can join our partner programme for 15 pounds/month and claim your reward." This dialog is styled to look like part of the first party payment process, but in fact it's an advertisement for http://completesavings.co.uk.

Gatwick Airport
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darkpatterns
|
September 13, 2023

This is @InsuranceYoga . You see this after you request to cancel automatic renewal. You're also required to enter a cancellation reason in a free text field. Viewing the discount takes you out of the cancellation journey - you have to start again if unhappy with the discount.

Yoga Insurance
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darkpatterns
|
September 11, 2023

Administrative Law Judge Issues Initial Decision in FTC’s Case Against Intuit Inc.

Intuit
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FTC
|
September 8, 2023

You can't use @Bluebirdgroup app unless you turn on OS notifications.

Bluebird Group
|
darkpatterns
|
September 7, 2023

@Programiz disabled the input and button on the unsubscribe page to prevent users from unsubscribing!? check it out at this link: https://programiz.pro/unsubscribe @darkpatterns

Programiz PRO
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khajimatov
|
September 5, 2023

Forced arbitration clauses are a fancy way for companies to force customers to waive their right to go to court when they’re cheated. And @JPMorgan @Chase just snuck them back into the fine print of their credit cards.

JPMorgan Chase
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walid
|
September 1, 2023

So @JPMorgan @Chase is forcing me into forced arbitration to sign into my account online. Anybody else seeing that?

JPMorgan Chase
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walid
|
September 1, 2023

I can't believe this dark pattern is still being used by @amazon . If you're quickly clicking it looks like this button provides two options - continuing with Amazon Prime or continuing with normal delivery. If you do click this button by accident, you'll be automatically subscribed to Amazon Prime. There is no easy way to undo the subscription. So gross.

Amazon
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cameronsmith
|
August 22, 2023

Pausing your @onepeloton membership is really made to be a painful experience. Making you re-setup the bike to use basic functionality like you just formatted it. Plus the dark patterns just to change your membership.

Peloton
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chrislepensky
|
August 22, 2023

Dark patterns in privacy. There are at least 3 problems with this EU-based cookie banner, can you spot them?

The Sun
|
LuizaJarovsky
|
August 22, 2023

‘This process is annoying enough the first time, but at some point down the line, you'll also be offered […] the "second chance out-of-box experience," , which will try to get you to do all of this stuff again if you skipped some of it the first time.’

Microsoft
|
Andrew Cunningham
|
August 22, 2023

Just found out that if you want to delete a Facebook Group you're in charge of, you have to manually remove every member one-by-one until you're the last one left, and then you have the option to remove/delete it. This is insanely asinine. 😠

Facebook
|
PatFlynn
|
August 21, 2023

just got hit with my first surprise @figma billing where it added two editors to my bill and charged automatically when all I did was give them file permissions on one file. wild to me how a company who does so much good for the community still hasn’t fixed this dark pattern

Figma
|
kyleturman
|
August 19, 2023

Adalytics alleges that YouTube appears to set long-lasting cookies specifically for users who are watching videos labeled "for kids." It also suggested that serves “targeted ads on YouTube videos that are clearly labeled as 'for kids.'"

Youtube
|
Thomas Claburn
|
August 18, 2023

Wall Street Journal requires it users to go on a date with a reporter to cancel its subscription

Wall Street Journal
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soren_iverson
|
August 18, 2023

Skype is sending this notification once per day. For a communications app to abuse notifications in this way is unconscionable. Of course I can’t turn them off. I just have to endure the abuse. Absolute shame on Skype and Microsoft.

Skype
|
benthompson
|
August 18, 2023

Here's yet another class action about fake "sale" prices. Remember: using fake reference prices to run sales is illegal under the FTC Act and California's laws. This time, ecommerce wallet brand Ekster is in the crosshairs:

Ekster
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RobertFreundLaw
|
August 17, 2023

Coglode Cures - Interactive Behavioural Remedies

Amazon
|
Coglode - Cookbook
|
August 17, 2023

disappointed by the dark patterns I've encountered over at @spaceship ! pretty weak that you built the ability to upgrade your account but not downgrade.

Spaceship
|
felixthehat
|
August 17, 2023

You can choose to turn on your watch history to get recommended videos, or stick with a simpler home page.

Youtube
|
Gael Fashingbauer Cooper
|
August 9, 2023

Norway's data privacy watchdog has fined Meta $6.8 million for violating users' privacy by using their personal data to target ads as it failed to get users' consent to use data about their interests to serve them personalized ads.

Meta
|
Betsy Reed
|
August 7, 2023

Users agree to allow Zoom to access and use their Service Generated Data for various purposes, including product development, marketing, analytics, and improving their services, in accordance with applicable laws and this Agreement.

Zoom
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darkpatterns
|
August 6, 2023

Pay no attention to the USB port behind the “no USB” sticker. Is covering a printer’s USB port with a sticker to push people into wireless printing the worst thing HP does with its hardware? Not remotely.

HP
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Adi Robertson
|
August 4, 2023

A double whammy of deceptive patterns from webuyanyphone.com. First, a countdown timer pressuring you to "secure this value" by checking out quickly. Second, a £5 bonus if you sign up for a "free trial" of McAfee, which sets up a recurring subscription. cc: @darkpatterns

WeBuyAnyPhone
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DavidOfYork
|
August 4, 2023

This is ridiculous and I hate when companies throw dark patterns at their users to try and trick them into staying subscribed to apps. Very uncool, @Scribd

Scribd
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nicheplays
|
August 3, 2023

Enough with the BS dark patterns! @TheAthletic cc: @darkpatterns

The Athletic
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thedbeaudoin
|
August 3, 2023

The 'Ad' icon placement and wording has changed on Twitter. Because your eye usually automatically scans to the place where it used to be, it's easier to get scammed at the moment by ads like this. Worth being a bit more careful than usual.

Twitter
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danbarker
|
August 3, 2023

3/n Next I dealt with @British_Airways deceptive design pattern approach to pushing surveillance cookies (misleading emphasis) cc @darkpatterns #UI #fail

British Airways
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cpltalk
|
August 3, 2023

I thought the unsubscribe button might have been black on black but… there is literally none! @figma @darkpatterns

Figma
|
mthvrs
|
August 3, 2023

Hei, @comcast / @Xfinity can we stop with the dark patterns? I just want to cancel service, I don't care to chat with your agents and your bot is just a loop. Just stop the service already.

Comcast
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Xfinity
|
mihaimaruseac
|
August 2, 2023

1/Hello @Daily_Express I notice you're using dark patterns in a dire 'cookie' notice. (a) Defaulted to 'I accept' which would trigger NINE HUNDRED & TEN third party 'partners (b) Clicking 'More options' takes you to window showing a number of purposes set to 'OFF' & a choice of

Daily Express
|
PrivacyMatters
|
August 2, 2023

This is some creepy dark pattern bullshit from @kpthrive . They're using the legally required language to threaten people into allowing them to profit of health data sales and sharing by making it seem as though you are somehow giving up HIPAA protections in order to protect data

Thrive with KP
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spjika
|
August 1, 2023

Trying to skip a month of @humble Choice is a cacophony of @darkpatterns . Too many steps, alternating button colors to trick you into clicking the wrong thing, inconsistent language, etc.

Humble Bundle
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ItsCovarr
|
August 1, 2023

new dark pattern dropped. Cant cancel your @Crunchyroll account if you replace the cancel button with a "keep subscription" button! X should do this, seems effective.

Crunchyroll
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BritonBaker
|
July 31, 2023

@darkpatterns Nonsensical unsubscribe button and check boxes. Am I unsubscribing by checking or subscribing? (Specscart)

Specscart
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lenainbros
|
July 29, 2023

We should boycott companies like @Dominos_UK that use these kinds of predatory schemes to try and trick people into subscriptions they don't need. Frankly this should be illegal. Especially the dark pattern that makes it look at a glance like it's part of the order process.

Dominos
|
PhonicUK
|
July 28, 2023

. @PerkinsCoieLLP shares details of the $18.5M settlement Publishers Clearing House reached w/ @FTC following allegations of deceptive practices, such as the use of #dark patterns to encourage #sweepstakes entries and purchases. #ConsumerProtection

Publishers Clearing House
|
Amanda Beane, Wonji Kerper & Nathan Kosnoff
|
July 25, 2023

. @Shutterstock is seriously the worst. I didn’t even know I signed up for an annual sub the way they do dark patterns in their checkout, now they try to hold you hostage by paying $60 to cancel? I haven’t used this in 4 months you got way more than your $60. Awful service.

Shutterstock
|
lissijean
|
July 24, 2023

6/ It really is important to understand that if a person selects 'More Options' then 'Reject All', then 'Save & Exit', those action do NOT disable the 'Legitimate Interest' purposes. A person would need to select 'Legitimate Interest' then select 'OBJECT ALL' & 'Save & Exit'

Patient
|
PrivacyMatters
|
July 19, 2023
MasterClass
|
ivanbelcic
|
July 19, 2023

The Norwegian data protection authority is issuing a ban on Meta's use of surveillance-based advertising. Happy to see some actual enforcement of the GDPR!

Meta
|
airavn
|
July 17, 2023

A few weeks ago, the FTC accused Amazon of using misleading design features to prevent consumers from cancelling their Prime subscriptions. Let’s break down some of the “dark patterns” the FTC identified:

Amazon
|
TTP_updates
|
July 10, 2023

The Threads app almost immediately displayed a whole bunch of dark patterns with its user interface. We spotted at least 11 of them, and we’re sure there are a lot more to come. Here are some highly evident dark tricks the Threads app is using to ensure you stay on the platform as long as you possibly can… and supply Meta with even more data than before.

Instagram
|
Sarang Sheth
|
July 7, 2023

Here's an example of how a false advertising claim about "limited supply" representations can survive a pleadings challenge: The makers of "Ultra Fast Keto Boost" ran ads claiming a "limited supply" and urging customers to act quickly.

Ultra Fast Keto Boost
|
RobertFreundLaw
|
July 7, 2023

Apparently you can't delete threads without deleting Instagram. A new form of sludge! @jiayingzhao @R_Thaler @katy_milkman @ideas42 @CassSunstein @stuart_mmills @UofT_BEAR @avicgoldfarb @StephaneCoteTO

Instagram
|
Charissa Cheong
|
July 6, 2023

Dark pattern from @adobe . There’s no option to skip the trial and just use the free version, so the burden is on the user to remember to cancel.

Adobe
|
MikeCalcagno
|
July 5, 2023

Nice "dark pattern" there, @Ubiquiti . In the 'app', i MUST create a cloud account. But if I connect to the console via the browser, I can skip that step.

Ubiquiti
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leyrer
|
July 5, 2023

It took over a half an hour of wasted time on the phone with @siriusxmcanada to cancel the other day. Called because of #Overbilling I must have said "please just cancel my account" at least 50 times. Ridiculous.

SiriusXM Canada
|
fastpuppy
|
July 5, 2023

A lawsuit filed yesterday against Foot Locker accuses the brand of using a "false urgency" dark pattern—claiming items are running out of stock, when they aren't:

Foot Locker
|
RobertFreundLaw
|
July 4, 2023

If you have a Microsoft 365 Personal or Family subscription, browser links from the Outlook app will open in Microsoft Edge by default”

Microsoft
|
darkpatterns
|
June 27, 2023

This is our second dark pattern lawsuit over the last week,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said of the PCH lawsuit in a written statement. “Firms that continue to deploy deceptive design techniques are on notice.

Publishers Clearing House
|
Greg Iacurci
|
June 26, 2023

Classic @darkpatterns from @smh this should be illegal. Or, they can ask you to sign up over the phone too!

Sydney Morning Herald
|
JoelDignam
|
June 22, 2023

Complaint PDF here:
https://ftc.gov/system/files/ftc_gov/pdf/amazon-rosca-public-redacted-complaint-to_be_filed.pdf
"Amazon used an internal term called “Iliad” to describe the process, referencing Homer’s epic poem about the Trojan War"

Amazon
|
Annie Palmer
|
June 21, 2023